2006 Year End Review: How Creative Products Introduce New Possibilities. A Detailed Look into Apple, Google, and Nintendo.
Oh, and of course, I’d like to wish everyone a Merry Christmas and a Happy New Year. ^^

I have often thought of disruptive technology as a new invention so fundamental in nature that it would become the driving force of a new worldwide industry. The introduction of cellular phones and notebook computers, for example, has significantly transformed our serene pasts into the mobile society we have become so accustomed to today. In the twenty-first century, nanotechnology has been recognized as the foundation of the next wave of disruptive innovations. The advent of advanced medical nanomachines and quantum computers are two areas that have caught the eyes of many investors and enthusiasts alike. However, what many of us have missed are other influential technological inventions based entirely on creativity. I call these the quasi-disruptive technology. Quasi-disruptive products do not seem as profound at first glance, but they can often become a fashion trend or even a part of the culture. Many successful products in the beginning of this new millennium fall under this category: Apple iPods, Google Gmails, and Nintendo Wii game consoles.



Wikipedia - Disruptive Technology

A disruptive technology or disruptive innovation is a technological innovation, product, or service that eventually overturns the existing dominant technology or product in the market. Disruptive innovations can be broadly classified into lower-end and new-market disruptive innovations. A new-market disruptive innovation is often aimed at non-consumption, whereas a lower-end disruptive innovation is aimed at mainstream customers who were ignored by established companies. Sometimes, a disruptive technology comes to dominate an existing market by either filling a role in a new market that the older technology could not fill (as more expensive, lower capacity but smaller-sized hard disks did for newly developed notebook computers in the 1980s) or by successively moving up-market through performance improvements until finally displacing the market incumbents (as digital photography has begun to replace film photography).

By contrast, “sustaining technology or innovation” improves product performance of established products. Sustaining technologies are often incremental however they can also be radical or discontinuous.



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