RSS SubscriptionThe name 7×24 means “7 days a week and 24 hours a day”.
“7×24″ refers to the busy minds of the present society - People who are constantly working around the clock. The convenience of new cellphones and PDAs has only served to increase their 7×24 availability. They are both stressed out and dreamless.
“7×24″ also refers to the availability and ease of access of modern technology - Just as this web site will remain available 7 days a week and 24 hours a day. Machines do not need to rest, except maintenance.
The web site logo aims to depict the ironic situation of how humans are now chasing after machines around the clock, trying to keep up to the timezone of the machines: The ability to be available 7×24, to become 7×24.
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